Advertising and promotion : an integrated marketing communications perspective / George E.Belch, Michael A. Belch, Keyoor Purani
Material type:
TextLanguage: English Publisher: New York : McGraw Hill Education Private Limited, c2022Edition: 12th edDescription: xxxi, 712 p . : ills. ; 28 cmISBN: 9789354600807Subject(s): Marketing| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 659.1/ B4106a/ 2022 (Browse shelf) | C-1 | Not For Loan | BUBTL-200329726 | ||
Books
|
Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 659.1/ B4106a/ 2022 (Browse shelf) | C-2 | Not For Loan | BUBTL-200329727 |
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Includes Index .
Advertising and promotion, an integrated marketing communications perspective, George E.Belch, Michael A. Belch, Keyoor Purani
marketing
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