Exploring marketing research / William G. Zikmund.
By: Zikmund, William G
Material type: 
TextPublisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: 0324181485Subject(s): Marketing researchDDC classification: 658.83/ Z647e LOC classification: HF5415.2 | .Z54 2003Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.83/ Z647e (Browse shelf) | C-1 | Available | BUBTL-20032316 |
Total holds: 0
Browsing Bangladesh University of Business and Technology Library shelves, Shelving location: Marketing Stacks, Collection: Non-fiction Close shelf browser
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| 658.83/ M2948m/ 2019 Marketing Research : An Applied Orientation / | 658.83/TUM Marketing Research Measurement & Method | 658.83 / Z62m Marketing Research: a decision maker's tool : Alan T. Shao | 658.83/ Z647e Exploring marketing research / | 658.83/Z647e Exploring Marketing Research | 658.83028 / B8356m Marketing scales handbook : | 658.83028/GRM Multidimensional Scaling: Concepts and Application/ |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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