Brandmaps : the competitive marketing strategy game / Randall G. Chapman.
By: Chapman, Randall G
Material type: 
TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1994Edition: 3rd. edDescription: xv, 175 p. : ill. ; 28 cmISBN: 0131775022Subject(s): BRANDMAPS | Marketing -- Computer simulation | Product management -- Computer simulation | Marketing -- Computer programs | Product management -- Computer programsDDC classification: 658.80028 / C3661 LOC classification: HF5415.125 | .C47 1994
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | 658.80028 / C3661 (Browse shelf) | C-1 | Available | BUBTL-20032713 |
Total holds: 0
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| 658.8 Z372s Services Marketing / | 658.8/ Z372s/ 2011 Services Marketing: | 658.8/ Z372s/ 2019 Services marketing : integrating customer focus across the firm / | 658.80028 / C3661 Brandmaps : | 658.8002855369/CHB Brandmaps/The Competitive Marketing Strategy Game | 658.800285574/NAD Data Base Marketing | 658.8007 Marketing Research : An Applied Orientation |
Includes index.
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