AMA handbook for customer satisfaction / Alan Dutka.
By: Dutka, Alan F
Contributor(s): American Marketing AsoociationMaterial type: 
TextPublisher: Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, c1993Description: viii, 231 p. : ill. ; 24 cmISBN: 0844234540 :Subject(s): Consumers -- Research | Consumer satisfaction -- ResearchDDC classification: 658.812 / D976h/ 1993 LOC classification: HF5415.3 | .D88 1994
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.812 / D952h (Browse shelf) | C-1 | Not For Loan | BUBTL-20032731 |
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| 658.81 MAM Selling Today Building Quality Partnership | 658.81 / S7921m Management of a Sales Force : | 658.812/ALK The Knowledge Based Organization :For Steps to Increasing Sales Profits & Market Share | 658.812 / D952h AMA handbook for customer satisfaction / | 658.83 Marketing Research Methodological Foundation/ | 658.83/ B1471p/ 1994 Principles of Marketing Research / | 658.83/ B6923m/ 2002 Marketing Research/ Text & Cases: |
At head of title: American Marketing Association.
Includes bibliographical references (p. 219-222) and index.
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