Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.
By: Boyd, Harper W
Contributor(s): Walker, Orville C | Larréché, Jean-ClaudeMaterial type: 
TextSeries: The Irwin series in marketingPublisher: Irwin : Chicago, c1995Edition: 2nd edDescription: xvi, 555 p. : ill. ; 26 cmISBN: 0256125767Subject(s): Marketing -- ManagementDDC classification: 658.8 / B789m LOC classification: HF5415.13 | .B669 1995
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8 / B789m (Browse shelf) | C-1 | Not For Loan | BUBTL-20032551 |
Total holds: 0
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| 658.8/ALP Principles of Marketing/ | 658.8/ B6512m/ 2010 Modern Marketing : Principles and Practice / | 658.8/ B6512m/ 2010 Modern Marketing : Principles and Practice / | 658.8 / B789m Marketing management : | 658.8/BAM Internet Marketing Plane/ A Practical Hand Book for Creating Implementing and Assessing Yore On line Presence | 658.8 BEM Hand Book of Marketing Scales | 658.8/BEM Marketing Management |
Includes Indexs
Includes bibliographical references and indexes.
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