BUBT Library catalog › Details for: An analytic approach to marketing decisions /

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An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman.

Material type: Text

TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1991Edition: 1st EdnDescription: xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.)ISBN: 013558826XSubject(s): Marketing, Decisions, Decision Making -- Decision making

DDC classification: 658.802 / D996a LOC classification: HF5415.135 | .D93 1990

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Includes Index

Includes bibliographical references and index.

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