Advertising & Promotion: an integrated marketing communication perspective G. E. Beleh & M. A. Belch
Material type:
TextPublisher: Boston McGraw hill 1998Edition: 4thDescription: [xxii] , 762p . : Graph ; 28cmISBN: 0-256-21899-4Subject(s): Marketing | MarketingDDC classification: 651.1/BEA Online resources: Download
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 651.1/BEA (Browse shelf) | C-1 | Available | BUBTL-20031164 |
Total holds: 0
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| 380.1 / HOM Marketing In a Changing Environment / | 380.1 / HOM Marketing In a Changing Environment / | 512RAB (College Higher Algebra) Basic Algebra and Fundamentals of Mathematics | 651.1/BEA Advertising & Promotion: an integrated marketing communication perspective | 658.8007'15/ L5536e/ 1992 1992 AMA Educator's Proceedings : Enhancing Knowledge Development In Marketing/ Editor by Robert P. Leone | 658.8'02 / DYA An analytic approach to marketing decisions / | 658.8'7/ L5794r/ 2014 Retailing Management / |
Includes Index .
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