Normal view
MARC view
- Marketing research
Entry Topical Term
001 - CONTROL NUMBER
- control field: 2793
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20191230130808.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 191230|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing research
- General subdivision: Statistical methods
- Form subdivision: Handbooks, manuals, etc.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)0: Bruner, Gordon C., 1954- 2792, Marketing scales handbook :, c1994