Marketing management : (Record no. 7129)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02218cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231111232326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930511s1994 nyua g b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93022754 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070489718 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071133224 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070489714 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)28221407 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhEWU |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .G84 1994 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | GUM 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 9 (RLIN) | 5561 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | strategies and programs / |
| Statement of responsibility, etc. | Joseph P. Guiltinan, Gordon W. Paul. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 480 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Online version:<br/>Guiltinan, Joseph P.<br/>Marketing management.<br/>New York : McGraw-Hill, c1994<br/>(OCoLC)624453756 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | TOC |
| Formatted contents note | Contents: Part 1 Managerial perspectives on marketing: the scope of marketing management and the marketing planning process; corporate marketing planning. Part 2 Situation analysis: market analysis; competitive analysis; market measurement; profitability and productivity analysis. Part 3 Marketing strategies and programmes: marketing strategies; product development programmes; pricing programmes; advertizing programmes; sales-promotion programmes; sales and distribution programmes - establishing objectives and appeals; sales and distribution programmes - budgets and performance evaluation. Part 4 Co-ordination and control: organizing and managing marketing and sales activities; the annual marketing plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary:<br/>Focuses on the middle management marketing decisions students may encounter in their careers. The text aims to help develop the ability to apply marketing theories and concepts to decision-making Read more...<br/> |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 9 (RLIN) | 5562 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | WorldCat details |
| Uniform Resource Identifier | <a href="http://www.worldcat.org/title/marketing-management-strategies-and-programs/oclc/28221407&referer=brief_results">http://www.worldcat.org/title/marketing-management-strategies-and-programs/oclc/28221407&referer=brief_results</a> |
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