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Marketing Management / (Record no. 6736)

000 -LEADER
fixed length control field 00929nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BUBTL
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220903b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356062665
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5/ K8487m/ 2022
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 52
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh
250 ## - EDITION STATEMENT
Edition statement 16th Edn.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2022
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,596 p.:
Other physical details ills.;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes Index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing Management, Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh, Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 53
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 4622
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 4623
Personal name Chernev, Alexander
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 4624
Personal name Sheth, Jagdish N.
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 4625
Personal name Shainesh, G.
856 ## - ELECTRONIC LOCATION AND ACCESS
Password 0
Logon 0
Link text Download
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28771 2 658.5/ K8487m/ 2022 BUBTL-200328771 05/28/2023 05/24/2023 C-1 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28772   658.5/ K8487m/ 2022 BUBTL-200328772 09/04/2022   C-2 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28773   658.5/ K8487m/ 2022 BUBTL-200328773 09/04/2022   C-3 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28774   658.5/ K8487m/ 2022 BUBTL-200328774 09/04/2022   C-4 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28775 1 658.5/ K8487m/ 2022 BUBTL-200328775 01/23/2024 01/22/2024 C-5 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28776   658.5/ K8487m/ 2022 BUBTL-200328776 09/04/2022   C-6 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28777   658.5/ K8487m/ 2022 BUBTL-200328777 09/04/2022   C-7 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28778   658.5/ K8487m/ 2022 BUBTL-200328778 09/04/2022   C-8 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28779 1 658.5/ K8487m/ 2022 BUBTL-200328779 08/20/2024 07/14/2024 C-9 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28780 2 658.5/ K8487m/ 2022 BUBTL-200328780 07/14/2024 07/08/2024 C-10 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28781 1 658.5/ K8487m/ 2022 BUBTL-200328781 01/18/2024 01/17/2024 C-11 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28782 1 658.5/ K8487m/ 2022 BUBTL-200328782 04/04/2024 04/16/2023 C-12 09/04/2022 Books
          Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28783 1 658.5/ K8487m/ 2022 BUBTL-200328783 04/13/2023 04/06/2023 C-13 09/04/2022 Books
        Not For Loan Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28784   658.5/ K8487m/ 2022 BUBTL-200328784 09/04/2022   C-14 09/04/2022 Books
        Not For Loan Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 08/30/2022 Purchase 28785   658.5/ K8487m/ 2022 BUBTL-200328785 09/04/2022   C-15 09/04/2022 Books

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