Principles of Marketing / (Record no. 6733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00774nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/ K8487p/ 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 52 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th Edn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 699 p.: |
| Other physical details | ills.; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing, Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 53 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4618 |
| Personal name | Armostrong, Gray |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4619 |
| Personal name | Y. Agnihotri, Prafulla |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28801 | 12 | 658.8/ K8487p/ 2018 | BUBTL-200328801 | 11/20/2023 | 10/30/2023 | C-1 | 09/01/2022 | Books | ||||||
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28802 | 5 | 658.8/ K8487p/ 2018 | BUBTL-200328802 | 01/28/2024 | 01/28/2024 | C-2 | 09/01/2022 | Books | 02/07/2024 | |||||
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28803 | 6 | 658.8/ K8487p/ 2018 | BUBTL-200328803 | 12/12/2023 | 12/10/2023 | C-3 | 09/01/2022 | Books | ||||||
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28804 | 9 | 658.8/ K8487p/ 2018 | BUBTL-200328804 | 12/12/2023 | 12/10/2023 | C-4 | 09/01/2022 | Books | ||||||
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28805 | 5 | 658.8/ K8487p/ 2018 | BUBTL-200328805 | 01/07/2024 | 01/04/2024 | C-5 | 09/01/2022 | Books | ||||||
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28806 | 6 | 658.8/ K8487p/ 2018 | BUBTL-200328806 | 04/16/2023 | 04/09/2023 | C-6 | 09/01/2022 | Books | ||||||
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28807 | 9 | 658.8/ K8487p/ 2018 | BUBTL-200328807 | 07/11/2024 | 07/04/2024 | C-7 | 09/01/2022 | Books | ||||||
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28808 | 10 | 658.8/ K8487p/ 2018 | BUBTL-200328808 | 07/27/2023 | 07/24/2023 | C-8 | 09/01/2022 | Books | ||||||
| Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28809 | 658.8/ K8487p/ 2018 | BUBTL-200328809 | 09/01/2022 | C-9 | 09/01/2022 | Books | |||||||
| Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/30/2022 | Purchase | 28810 | 658.8/ K8487p/ 2018 | BUBTL-200328810 | 09/01/2022 | C-10 | 09/01/2022 | Books |