Marketing scales handbook : (Record no. 6206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01607cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 615174 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191230130808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920513m19922001ilu bf 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92018858 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0877572518 : |
| Terms of availability | $149.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3 |
| Item number | .B785 1992 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83028 / B8356m |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bruner, Gordon C., |
| Dates associated with a name | 1954- |
| 9 (RLIN) | 2792 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing scales handbook : |
| Remainder of title | a compilation of multi-item measures / |
| Statement of responsibility, etc. | Gordon C. Bruner II, Paul J. Hensel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chicago, Ill., USA : |
| Name of publisher, distributor, etc. | American Marketing Association, |
| Date of publication, distribution, etc. | c1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4 v. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Gordon C. Bruner II, Paul J. Hensel. |
| 500 ## - GENERAL NOTE | |
| General note | Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Statistical methods |
| Form subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 2793 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Scaling (Social sciences) |
| Form subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 2794 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hensel, Paul J. |
| 9 (RLIN) | 2795 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | James, Karen E. |
| 9 (RLIN) | 2796 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 02/04/2006 | Purchase | 658.83028 / B8356m | BUBTL-20032656 | 12/30/2019 | C-1 | 12/30/2019 | Books |