Marketing Management: (Record no. 5518)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171005b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848/K8487m/ 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 52 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Remainder of title | A South Asian Perspective |
| Statement of responsibility, etc. | Kotler,Philip |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [xivii], 647p. : |
| Other physical details | ill, Table, Graph ; 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 52 |
| Personal name | Philip Kotler |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 10/05/2017 | 10851 | 658.848 KOM | BUBTL-200310851 | 10/05/2017 | C-1 | 10/05/2017 | Books | |||||
| Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 12/23/2019 | 10854 | 658.848 KOM | BUBTL-200310854 | 12/23/2019 | C-2 | 12/23/2019 | Books |