Marketing Research/ (Record no. 5507)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170811b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120330447 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/ M2948m/ 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1369 |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research/ |
| Remainder of title | An Applied Orientation |
| Statement of responsibility, etc. | Malhotra, Naresh K. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 810p.: |
| Other physical details | ill, Chart, Graph ; 23cm. |
| Dimensions | Markering. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Notes and Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 53 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1370 |
| Personal name | Naresh K. Malhutra. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Collection code | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 08/11/2017 | 4983 | 658.8/ M2948m/ 2007 | BUBTL-20034983 | 08/11/2017 | C-1 | 08/11/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 06/15/2023 | 4984 | 658.8/ M2948m/ 2007 | BUBTL-20034984 | 06/22/2023 | C-2 | 06/22/2023 | Books | Non-fiction | Purchase |