Integrated Advertising Promotion and Marketing communications (Record no. 4911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-3170996-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E./ Donald Back |
| 9 (RLIN) | 2722 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising Promotion and Marketing communications |
| Statement of responsibility, etc. | Kenneth E.Clow,Donald Back |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 537p.: |
| Other physical details | 28cm. |
| Dimensions | Merketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 2723 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 2723 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kenneth E.Clow,Donald Back |
| 9 (RLIN) | 2724 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Collection code | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-200310849 | 09/12/2017 | C-1 | 09/12/2017 | Books | |||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-200311513 | 09/12/2017 | C-2 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-200311512 | 09/12/2017 | C-3 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-200311511 | 09/12/2017 | C-4 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039535 | 09/12/2017 | C-5 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039536 | 09/12/2017 | C-6 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039534 | 09/12/2017 | C-7 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039529 | 09/12/2017 | C-8 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039530 | 09/12/2017 | C-9 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039528 | 09/12/2017 | C-10 | 09/12/2017 | Books | ||||||||
| Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039531 | 09/12/2017 | C-11 | 09/12/2017 | Books | ||||||||
| Not For Loan | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039533 | 09/12/2017 | C-12 | 09/12/2017 | Books | |||||||
| Not For Loan | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039537 | 09/12/2017 | C-13 | 09/12/2017 | Books | |||||||
| Not For Loan | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2017 | 659.1 | BUBTL-20039532 | 09/12/2017 | C-14 | 09/12/2017 | Books | |||||||
| Not For Loan | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 12/23/2019 | 659.1 659.1 | BUBTL-200310848 | 12/23/2019 | C-15 | 12/23/2019 | Books | Non-fiction | 10848 |