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Advertising and Promotion : An Integrated Marketing Communications Perspective / (Record no. 3106)

000 -LEADER
fixed length control field	00758nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	BUBTL
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	151213s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-07-310126-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 / BEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
9 (RLIN)	210
245 ## - TITLE STATEMENT
Title	Advertising and Promotion : An Integrated Marketing Communications Perspective /
Statement of responsibility, etc.	George E.Belch, Michael A. Belch,Keyoor Purani
250 ## - EDITION STATEMENT
Edition statement	7th edn.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw Hill Education Private Limited,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 818 p . :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes Index .
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
9 (RLIN)	2495
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
9 (RLIN)	208
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Purani, Keyoor
9 (RLIN)	2494
856 ## - ELECTRONIC LOCATION AND ACCESS
Password	0
Logon	0
Link text	Download
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Collection code	Permanent location	Current location	Shelving location	Date acquired	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Date last checked out
Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	03/12/2019	4982		659.1 BEA	BUBTL-20034982	03/12/2019	C-1	03/12/2019	Books
Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	03/12/2019	4980		659.1 BEA	BUBTL-20034980	03/12/2019	C-2	03/12/2019	Books
Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	03/12/2019	4979		659.1 BEA	BUBTL-20034979	03/12/2019	C-3	03/12/2019	Books
Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	09/13/2012	14019		659.1 / BEA	BUBTL-200314019	12/08/2019	C-4	12/08/2019	Books
Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	09/13/2012	14020		659.1 / BEA	BUBTL-200314020	12/08/2019	C-5	12/08/2019	Books
Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	09/13/2012	14021		659.1 / BEA	BUBTL-200314021	12/08/2019	C-6	12/08/2019	Books
Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	09/13/2012	14022	1	659.1 / BEA	BUBTL-200314022	05/03/2024	C-7	12/08/2019	Books	02/17/2024
Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	09/13/2012	14023		659.1 / BEA	BUBTL-200314023	12/08/2019	C-8	12/08/2019	Books

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Advertising and Promotion : An Integrated Marketing Communications Perspective / (Record no. 3106)

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