Enhancing Knowledge Development In Marketing (Record no. 2303)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151213s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robert P. Leone & V. Kumer |
| 245 ## - TITLE STATEMENT | |
| Title | Enhancing Knowledge Development In Marketing |
| Statement of responsibility, etc. | Robert P. Leone & V. Kumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | America |
| Name of publisher, distributor, etc. | American Marketing Association © |
| Date of publication, distribution, etc. | 1992 c |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 3480 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Robert P. Leone & V. Kumer |
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