International Marketing Strategy (Record no. 2037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00662nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030983738 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848/ C998i/ 1994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. & Ilkka A . Ron nainen |
| 9 (RLIN) | 2735 |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing Strategy |
| Statement of responsibility, etc. | Michal R.Czinkota & Ilkka A . Ronkainen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | The Dryden Press |
| Date of publication, distribution, etc. | c1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,353p.: |
| Other physical details | Table,23cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 2736 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michal R. Czinkota & Ilkka A . Ron nainen |
| 9 (RLIN) | 2737 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 12/24/2019 | 2849 | 658.848/CZI | BUBTL-20032849 | 12/24/2019 | C-1 | 12/24/2019 | Books |