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Marketing management: (Record no. 1039)

000 -LEADER
fixed length control field	00821nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	BUBTL
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	151213s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0130336297
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/ K8487m/ 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotlar, Philip
9 (RLIN)	4336
245 ## - TITLE STATEMENT
Title	Marketing management:
Statement of responsibility, etc.	Philip Kotlar
250 ## - EDITION STATEMENT
Edition statement	11th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Delhi:
Name of publisher, distributor, etc.	Prentice hall,
Date of publication, distribution, etc.	c2003.
300 ## - PHYSICAL DESCRIPTION
Extent	[xxix], 706 p. :
Other physical details	ills. pics, figs ;
Dimensions	23cm.
500 ## - GENERAL NOTE
General note	includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Shaping the Market Offering, Managing and Delivering Marketing Programs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Philip Kotlar
856 ## - ELECTRONIC LOCATION AND ACCESS
Password	0
Logon	0
Link text	Download
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books
Edition	11th

Holdings
Not for loan	Collection code	Permanent location	Current location	Shelving location	Date acquired	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Date last checked out	Total Renewals
Not For Loan	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	12/17/2018	2277		658.8 KOM	BUBTL-20032277	12/17/2018	C-1	12/17/2018	Books
Not For Loan	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	12/17/2018	2278		658.8 KOM	BUBTL-20032278	12/17/2018	C-2	12/17/2018	Books
	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	01/08/2019	1497	1	658.8 KOM	BUBTL-20031497	01/25/2024	C-3	01/08/2019	Books	12/28/2022
	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	01/08/2019	1022	2	658.8 KOM	BUBTL-20031022	01/25/2024	C-4	01/08/2019	Books	01/02/2023
	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	01/08/2019	1024	2	658.8 KOM	BUBTL-20031024	08/21/2024	C-5	01/08/2019	Books	07/14/2024	1
	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	01/08/2019	1020		658.8 KOM	BUBTL-20031020	01/08/2019	C-6	01/08/2019	Books
	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	01/08/2019	1023		658.8 KOM	BUBTL-20031023	01/08/2019	C-7	01/08/2019	Books
	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	12/30/2019	2283		658.8 KOM	BUBTL-20032283	12/30/2019	C-8	12/30/2019	Books
	Non-fiction	Bangladesh University of Business and Technology Library	Bangladesh University of Business and Technology Library	Marketing Stacks	02/10/2020	1498		658.8 KOM	BUBTL-20031498	02/10/2020	C-9	02/10/2020	Books

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Marketing management: (Record no. 1039)

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