Srinivasan, R.
Service Marketing: The Indian Context / - 4th ed - Delhi: PHI Learning Private Limited, c2023 - xvi, 283 p. : 24 cm.
Includes Index
Understanding Services, Service and Economy of a country, Issue in Marketing of Services, Consumer Decision Process and Ethical Issues, Service Delivery Process
9788120350342
Marketing
658.854/ Sr34s/ 2023
Service Marketing: The Indian Context / - 4th ed - Delhi: PHI Learning Private Limited, c2023 - xvi, 283 p. : 24 cm.
Includes Index
Understanding Services, Service and Economy of a country, Issue in Marketing of Services, Consumer Decision Process and Ethical Issues, Service Delivery Process
9788120350342
Marketing
658.854/ Sr34s/ 2023