Srinivasan, R.
International Marketing / R. Srinivasan - 4th ed. - Delhi: PHI Learning Private Limited, c2022 - xvi, 299 p. : 24 cm.
Includes Index
International Marketing, Basic Concepts of International Marketing, Trade Theories, Export Promotion and Marketing, Environment of International Business, Consumer Behaviour
9788120352384
Marketing
658.8/ Sr34i/ 2022
International Marketing / R. Srinivasan - 4th ed. - Delhi: PHI Learning Private Limited, c2022 - xvi, 299 p. : 24 cm.
Includes Index
International Marketing, Basic Concepts of International Marketing, Trade Theories, Export Promotion and Marketing, Environment of International Business, Consumer Behaviour
9788120352384
Marketing
658.8/ Sr34i/ 2022