Govindarajan, M
Marketing Management: concepts, cases challenges and trends / M. Govindarajan - 2nd ed - Delhi: PHI Learning Private Limited, c2022 - xviii, 312 p.: 24 cm.
Includes Index
Marketing Management, Understanding the Basics of Marketing, Classification of Goods, Customers and Markets, Consumer Buying Behaviour, Market Segmentation, Product Pricing
9788120332591
Marketing
658.8/ G7472m/ 2022
Marketing Management: concepts, cases challenges and trends / M. Govindarajan - 2nd ed - Delhi: PHI Learning Private Limited, c2022 - xviii, 312 p.: 24 cm.
Includes Index
Marketing Management, Understanding the Basics of Marketing, Classification of Goods, Customers and Markets, Consumer Buying Behaviour, Market Segmentation, Product Pricing
9788120332591
Marketing
658.8/ G7472m/ 2022