Giri, Arunangshu
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics / Arunangshu Giri, Pradip Paul - 1st ed - Delhi: PHI Learning Private Limited, c2023 - xii, 256 p. ; 24 cm.
Includes index
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics, Descriptive statistics and graphical presentation of marketing data, Understanding consumer behavior
9789390544172
Marketing
658.8/ G4432a/ 2023
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics / Arunangshu Giri, Pradip Paul - 1st ed - Delhi: PHI Learning Private Limited, c2023 - xii, 256 p. ; 24 cm.
Includes index
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics, Descriptive statistics and graphical presentation of marketing data, Understanding consumer behavior
9789390544172
Marketing
658.8/ G4432a/ 2023