Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit - 7th ed. - xxxvi, 582 p. : ills. ; 24 cm.
Includes Index
Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
9789353160777
Marketing
658.8/ Z372s/ 2019
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit - 7th ed. - xxxvi, 582 p. : ills. ; 24 cm.
Includes Index
Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
9789353160777
Marketing
658.8/ Z372s/ 2019