Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E.Belch, Michael A. Belch, Keyoor Purani - 12th ed. - New York : McGraw Hill Education Private Limited, c2022. - xxxi, 712 p . : ills. ; 28 cm.
Includes Index .
Advertising and promotion, an integrated marketing communications perspective, George E.Belch, Michael A. Belch, Keyoor Purani
marketing
9789354600807
Marketing
659.1/ B4106a/ 2022
Advertising and promotion : an integrated marketing communications perspective / George E.Belch, Michael A. Belch, Keyoor Purani - 12th ed. - New York : McGraw Hill Education Private Limited, c2022. - xxxi, 712 p . : ills. ; 28 cm.
Includes Index .
Advertising and promotion, an integrated marketing communications perspective, George E.Belch, Michael A. Belch, Keyoor Purani
marketing
9789354600807
Marketing
659.1/ B4106a/ 2022