Keller, Kevin Lane
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller... [et al]. - 5th ed. - India : Pearson, c2020 - xxx, 642 p. : ills.; 25.5 cm
Includes Index.
Strategic Brand Management, Building, Measuring, Managing Brand Equity, Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob, Management
9789353946135
Management
658.827/ K281s/ 2020
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller... [et al]. - 5th ed. - India : Pearson, c2020 - xxx, 642 p. : ills.; 25.5 cm
Includes Index.
Strategic Brand Management, Building, Measuring, Managing Brand Equity, Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob, Management
9789353946135
Management
658.827/ K281s/ 2020