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Malhotra, Naresh K.
Marketing Research : An Applied Orientation / Naresh K. Malhotra, Satyabhusan Dash - 7th ed - India : Pearson, c2019 - xxxiii, 955 p.: ills.; 25.5 p. :

Includes Index.

Marketing Research, Naresh K. Malhotra, Satyabhusan Dash, Marketing

ISBN: 9789353433291

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83/ M2948m/ 2019

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