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Kotler, Philip
Marketing Management / Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh - 16th Edn. - India: Pearson, c2022 - xxxiii,596 p.: ills.; 28 cm.

Includes Index

Marketing Management, Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh, Marketing

ISBN: 9789356062665

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.5/ K8487m/ 2022

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