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Naresh K. Malhutra.
Naresh K. Malhutra - 4th - New Jersey Prentice Hall c2004 - [xxviii], 713p. : ill. Table ; 23 cm.

ISBN: 8120327446

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83/ M2948m/ 2004

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