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Chapman, Randall G.
Brandmaps/The Competitive Marketing Strategy Game Randall G. Chapman - 4th - New Jersey Prentice Hall c1996 - [xv] , 196p . : ill . ; 27cm.

Includes Index

ISBN: 0-13-597451-8

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8002855369/CHB

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