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Lehmann, Donald
Analysis for Marketing Planning Donald R. Lehmann, Russell s. Winer - 4th - London Irwin c1997 - [xi] , 211p . : ill . ; 23cm.

Includes Index

ISBN: 0-256-21442-5

Subjects--Topical Terms:
Merketing

Dewey Class. No.: 658.802/L5283a/1997

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