Keegan, Warren J.
Marketing / Warren Keegan, Sandra Moriarty, Tom Duncan. - 2nd ed., annotated instructors ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - 1 v. (various pagings) : col. ill. ; 27 cm.
Includes Indexes
Includes bibliographical references (p. N-1 to N-10) and indexes.
0131259490
95176958
Marketing.
HF5415 / .K425 1995b
658.8 / K243
Marketing / Warren Keegan, Sandra Moriarty, Tom Duncan. - 2nd ed., annotated instructors ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - 1 v. (various pagings) : col. ill. ; 27 cm.
Includes Indexes
Includes bibliographical references (p. N-1 to N-10) and indexes.
0131259490
95176958
Marketing.
HF5415 / .K425 1995b
658.8 / K243