Bruner, Gordon C., 1954-
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel. - Chicago, Ill., USA : American Marketing Association, c1994 - 4 v. ; 25 cm.
Gordon C. Bruner II, Paul J. Hensel. Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.
Includes bibliographical references and indexes.
English
0877572518 : $149.95
92018858
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.
HF5415.3 / .B785 1992
658.83028 / B8356m
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel. - Chicago, Ill., USA : American Marketing Association, c1994 - 4 v. ; 25 cm.
Gordon C. Bruner II, Paul J. Hensel. Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.
Includes bibliographical references and indexes.
English
0877572518 : $149.95
92018858
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.
HF5415.3 / .B785 1992
658.83028 / B8356m