Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii, 668 p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes Indexes
Includes bibliographical references and index.
0070609527
90042292
Marketing.
HF5415 / .S745 1991
658.8 / St262f
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii, 668 p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes Indexes
Includes bibliographical references and index.
0070609527
90042292
Marketing.
HF5415 / .S745 1991
658.8 / St262f