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Evans, Joel R.
Marketing / Joel R. Evans, Barry Berman. - 7th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - xxxii, 679, 46, 22 p. : col. ill. ; 28 cm.

includes indexes

Includes bibliographical references and indexes.

ISBN: 0132426110

LCCN: 96008720

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .E86 1997

Dewey Class. No.: 658.8 / Ev151m

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