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Jarboe, Glen R.
The marketing research project manual / Glen R. Jarboe. - 4th ed. - Cincinnati : South-Western College Pub., c1999. - 235 p. : ill. ; 28 cm. + 1 computer disk (3 1/2 in.)

ISBN: 0538891483 (manual) 0324004575 (package)

LCCN: 98193236

Subjects--Topical Terms:
Marketing research--Methodology--Handbooks, manuals, etc.
Market surveys--Methodology--Handbooks, manuals, etc.

LC Class. No.: HF5415.2 / .J37 1999

Dewey Class. No.: 658.83 / J28

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