Chapman, Randall G.
Brandmaps : the competitive marketing strategy game / Randall G. Chapman. - 3rd. ed. - Englewood Cliffs, N.J. : Prentice Hall, 1994. - xv, 175 p. : ill. ; 28 cm.
Includes index.
0131775022
93005869
BRANDMAPS.
Marketing--Computer simulation.
Product management--Computer simulation.
Marketing--Computer programs.
Product management--Computer programs.
HF5415.125 / .C47 1994
658.80028 / C3661
Brandmaps : the competitive marketing strategy game / Randall G. Chapman. - 3rd. ed. - Englewood Cliffs, N.J. : Prentice Hall, 1994. - xv, 175 p. : ill. ; 28 cm.
Includes index.
0131775022
93005869
BRANDMAPS.
Marketing--Computer simulation.
Product management--Computer simulation.
Marketing--Computer programs.
Product management--Computer programs.
HF5415.125 / .C47 1994
658.80028 / C3661