Dutka, Alan F.
AMA handbook for customer satisfaction / Alan Dutka. - Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, c1993. - viii, 231 p. : ill. ; 24 cm.
At head of title: American Marketing Association.
Includes bibliographical references (p. 219-222) and index.
0844234540 : $49.95
92034249
Consumers--Research.
Consumer satisfaction--Research.
HF5415.3 / .D88 1994
658.812 / D976h/ 1993
AMA handbook for customer satisfaction / Alan Dutka. - Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, c1993. - viii, 231 p. : ill. ; 24 cm.
At head of title: American Marketing Association.
Includes bibliographical references (p. 219-222) and index.
0844234540 : $49.95
92034249
Consumers--Research.
Consumer satisfaction--Research.
HF5415.3 / .D88 1994
658.812 / D976h/ 1993