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Boyd, Harper W.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. - 2nd ed. - Irwin : Chicago, c1995. - xvi, 555 p. : ill. ; 26 cm. - The Irwin series in marketing .

Includes Indexs

Includes bibliographical references and indexes.

ISBN: 0256125767

LCCN: 94020955

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .B669 1995

Dewey Class. No.: 658.8 / B789m

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