Meloan, Taylor W. ; Graham, John L. 1995
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - Chicago : Irwin, c1995. - xiii, 640 p. : ill. ; 23 cm. - The Irwin series in marketing .
Includes Index
Includes bibliograhical references.
0256157235
94017867
Export marketing.
Export marketing--Case studies.
HF1416 / .I54 1995
658.848 / M528i
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - Chicago : Irwin, c1995. - xiii, 640 p. : ill. ; 23 cm. - The Irwin series in marketing .
Includes Index
Includes bibliograhical references.
0256157235
94017867
Export marketing.
Export marketing--Case studies.
HF1416 / .I54 1995
658.848 / M528i