Dyer, Robert F.
An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman. - 1st Edn. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.)
Includes Index
Includes bibliographical references and index.
013558826X
89027451
Marketing, Decisions, Decision Making--Decision making.
HF5415.135 / .D93 1990
658.802 / D996a
An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman. - 1st Edn. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.)
Includes Index
Includes bibliographical references and index.
013558826X
89027451
Marketing, Decisions, Decision Making--Decision making.
HF5415.135 / .D93 1990
658.802 / D996a