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Kinnear, Thomas C.
Marketing Research/ An Applied Approach Thomas C. Kinnear /James R. Taylor - 5th - New York Mc Graw Hill c1996 - [xxii],888p.: ill. Table; 23cm.

Includes Index.

ISBN: 0-07-912252-3

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83/ K623m/ 1996

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