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Semenik, Richard J.
Principles of Marketing / A Global Perspective Richard J. Semenik / Gary J. Bamossy - 2nd - South Western South Western College c1995 - [xxii], 682p.: ill. Table, Graph; 25cm.

Includes Index.

ISBN: 0538839139

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8/ Se5213p/ 1995

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