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Dillon, William R.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - Homewood, IL ; Boston, MA : Irwin, c1993. - xviii, 556 p. : ill. ; 26 cm. - The Irwin series in marketing .

Includes Index

Includes bibliographical references and indexes.

ISBN: 0256081123

LCCN: 92030863

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .D537 1993

Dewey Class. No.: 658.83 / D579e

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