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Tull,Donald S.
Marketing Research Measurement & Method Donald S. Tull/Del I. Hawkins - 6th - New York Macmillan 1993 - [xviii],863p.: Table, 23cm. Marketing.

Includes Index.

ISBN: 0-02-421932-0

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83/TUM

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