BUBT Library Online Catalog

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Cravens, David W.
Strategic Marketing / David W. Cravens, Nigel F. Piercy - 9th edn. - Boston : McGraw Hill c2009. - [xv], 784 p. : ill. ; 25 cm.

Includes Index

ISBN: 9780071263351

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/C8558s/ 2009

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