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Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit - 14th ed. - New Delhi : Tata McGraw Hill Education Private Limited, c2007. - xxvi, 880 p. : 24 cm.

Includes Index

ISBN: 9780070151567

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/Et99m/2007

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