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Lovelock, Christopher
Services Marketing : People, Technology, Strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee - 7th ed. - Delhi : Pearson, c2011. - xxi, 683 p. ill. ; 27.5 cm.

ISBN: 978-81-317-5939-4

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / LOS

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