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Kotler, Philip
Marketing Management/ Philip Kotler and Kevin Lane Keller - 15th ed. - Boston Pearson c2016 - 714p . : ill. Graph, Table ; 24 cm .

Includes Index .

ISBN: 9781292092621

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ K8487m/ 2016 /

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