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Hawkins, Del I.
Consumer Behavior Building Marketing Strategy Hawkins, Del I. - 9th - New Delhi Mc Graw Hill 2004 - xxvi, 790p. : ill, Chart, Graph ; 21cm. Marketing.

Includes Index

ISBN: 0-07-253686-1

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: 658.8342 / H3929c

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